ortfolio > identity

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client: law firm

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strategy: when our client underwent a name change, we recommended an evolutionary logo update in order to reflect progress while maintaining continuity. the logo's blue rectangle is identical to that in the previous version. rather than introduce a new, less familiar name in the logo, we advised the firm to embrace the initials by which it is known, thereby maintaining brand equity.

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services: strategic consulting, graphic design

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client: insurance and financial services firm

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strategy: our client offers a variety of products and services that work together to benefit their customer's complete financial picture. we proposed consolidating the services under a single identity, with a more professional color palette. the logo shape is a unified whole comprised of individual components, representing the services working together.

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services: strategic consulting, graphic design, project management

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client: mailing and fulfillment firm

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strategy: our client offers a turnkey direct mail system acquainting local businesses with customers who are new to the area. our new ID uses overlapping translucent sheets that combine to form the shape of an envelope, representing the multi-layered character of the service.

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services: graphic design

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client: junior olympic volleyball club

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strategy: our client is a new and fast-growing youth volleyball club in a hotly competitive region. we recommended a simple but powerful color scheme and created a dynamic logo to establish the club's unique personality.

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services: strategic consulting, graphic design

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